Goth Mart - Rebranding Campaign

Assets and notes from a full rebranding campaign in collaboration with the streamer Goth3412's fifth Halloween anniversary event. The project included a full rehaul of their previously used channel theme, lore, in-stream asset management, in-stream events, and the like.

Inspired by the client's love for JDM culture, konbini, video games, and Japanese street aesthetics, the idea of Goth Mart was created - a supernatural convenience store where supernatural forces comes for a quick midnight bite, while an unseen Lovecraftian force (the store's branch manager) watches and controls from the shadows. Because what could be spookier than a nine-to-five...and that ever spreading dread from the giant eyeball in the corner? Just don't look at it and you'll be fine!